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Privacy Policy

Last Updated: 2025/09/15

 

1. Introduction

Welcome to Liyuanguo.com ("we," "us," "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site") and make a purchase.

By using our Site, you consent to the data practices described in this policy. If you do not agree with the practices described, please do not use the Site.

2. Information We Collect

We collect information that you provide directly to us and information about your use of the Site automatically.

A. Information You Provide to Us:

  • Identifiers: When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, email address, and phone number.
  • Commercial Information: We collect records of products you purchase.
  • Payment Information: We use third-party payment processors (e.g., PayPal, Stripe). We do not store your credit card details on our servers. All payment information is provided directly to our processors, whose use of your personal information is governed by their own privacy policies.

B. Information Collected Automatically:

  • Technical Data: When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.
  • Usage Data: As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We collect this information using "Cookies" and similar technologies. For more information, see the "Cookies" section below.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Fulfill Your Orders: To process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.
  • To Communicate With You: To respond to your inquiries, provide customer support, and send you updates about your order.
  • To Improve Our Site: We analyze how customers use the Site to optimize our product offerings and user experience.
  • Marketing (with your consent): If you opt-in, we may send you emails about new paintings, promotional offers, and other updates. You can unsubscribe from these communications at any time by clicking the "unsubscribe" link in the email.

4. How We Share Your Information

We share your personal information with trusted third parties to help us use it for the purposes described above.

  • Service Providers: We share your information with companies that provide services on our behalf, such as:
    • Shipping and Fulfillment Partners (e.g., FedEx, DHL, UPS) to deliver your order.
    • Payment Processors (e.g., PayPal, Stripe) to securely handle transactions.
    • Website Analytics tools (e.g., Google Analytics) to understand how our Site is used.
  • Legal Obligations: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as a business asset.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Cookies

We use Cookies to enhance your experience on our Site. A cookie is a small file placed on your device. We use the following types of cookies:

  • Functional Cookies: Required for the basic functioning of the shop (e.g., remembering what is in your shopping cart).
  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how they move around the site. This helps us improve the way our Site works.
  • Targeting Cookies: These record your visit to our site, the pages you have visited, and the links you have followed. We may use this information to make our Site and the advertising displayed more relevant to your interests.

You can control cookies through your browser settings. However, disabling cookies may impair your ability to use the Site, particularly the shopping cart functionality.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this policy, including to fulfill legal, accounting, or reporting requirements. Order information is retained for 4 years to comply with tax and accounting regulations.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: The right to know what personal data we hold about you.
  • Correction: The right to have inaccurate personal data corrected.
  • Deletion: The right to request the deletion of your personal data.
  • Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time.
  • Data Portability: The right to receive a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

8. International Data Transfers

As we are based in China, your information may be transferred to and processed in countries other than your own. We will take all steps necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

9. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new policy on the Site and updating the "Last Updated" date.

11. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at liyuanguocom@gmail.com.